Quite often I receive emails from up and coming Internet broadcasters asking me what they can do to grow their Internet broadcast. When it comes down to broadcasting, the amount of different factors that play into creating a successful, and of course, enjoyable broadcast is extraordinary. The obvious and easiest piece of advice I can dole out is to create a high quality show. Sure that’s an easy and nebulous answer but that is what it really comes down to when trying to develop your shows growth. People will eventually find you and your audience will certainly grow over time, but in a medium where anyone with a Macbook and a microphone is probably doing a “podcast”, it can be hard to differentiate yourself from them and be discovered. Something you have to realize is that is no magic trick, no simple cheat code, and no snap of the fingers that creates ground breaking content and produces a thriving community driven fan-base built around your broadcasts. Sometimes I wish there was button I can press and viewers would manifest themselves immediately, but that is simply not reality. Each week, right here, I will be be giving you guys my tips on how to grow your broadcast to its highest potential and beyond.
This week I’ll be focusing on your show’s content. Without a doubt, this is the most important part of your broadcast. Your content is what fills the minutes, keeps the audience engaged, and is the very spine of your show. If your content consists of information that no one is interested in that show is a failure-- plain and simple. Now finding something to talk about; something interesting that can be expounded on and that your audience finds interesting is the key to manufacturing enjoyable content. I really like my cat but i’m not going to sit in front of a camera for an hour and talk about snuggling with Stanley the Cat because that only appeals to me and not my audience.
What you must have a firm grasp of and an extreme understanding of is that you are trying to appeal to as many people as possible but also want to capture a certain niche audience or viewer as well. Let’s go back to the topic of felines as content since we are talking about the Internet (We all know the interwebs loves chats). If you see an audience for a cat broadcast then you need to cultivate the proper content to raise it to quality broadcasting that people tune in for and stay interested in. You can talk about tips about caring for your cat, special diets, grooming, products and many other relevant and informative content. You should have some sort of game plan because you do not want to use all your material in one single week. Splitting up the content and spreading it along multiple shows will help you give each topic the proper attention needed and give you more to talk about on each broadcast. You can try talking about cat grooming on one episode then healthy cat foods on the next episode. Instead of struggling to find show topics, plan ahead and put together a few episodes worth of material you can play with. This spreading out of relevant content plays an important role with every show we do. [... Part Two]