About

My main focus since 1997 has been on analytics and metrics for all forms of online radio and advertising. Having been involved with the internet radio industry since its inception allows me a deep perspective on its potential. As a former Senior Vice President at Spacial Audio Solutions (acquired by Triton Digital Media) I've gained insight into ad serving and data collecting systems, and created spreadsheets that give managers actionable results.

I was a member of the Digital Media Association advisory panel for over five years, and carry expert-level insight into issues affecting copyright royalty rates and radio advertising.

My specialty is tracking of online ad campaigns and web site metrics. I am fluent in code writing, and possess proven success in search engine optimizing, analytics, and ad buying programs (through Google AdWords, MSN AdCenter, Yahoo Search Marketing, and multiple online advertising networks).

Supervising over 1.5M dollars in online keyword ad buys has help me develop ad tracking methods that feature ways of improving sub-par performance in campaigns.

In 2002 I wrote software code that created the only continuous survey of online radio listeners. It is still in use today with support from Borrell Associates.

Audio Graphics' web sites include http://www.rradiomusic.com and http://www.radiorow.com