Clear Channel Changes its name to iHeartMedia.
On Tuesday Clear Channel, the largest operator of radio stations in the United States announced that they will be rebranding its entire company as iHeartMedia. iHeartRadio has been the companies digital brand since 2008 and has seen great success with internet radio listenership. With a rise in services like iHeartRadio, Pandora, and Spotify it is not surprising that terrestrial radio brands are making a serious to move to digital.
"It's not a company with a bunch of old radio stations and outdoor [billboards] anymore," Chief Executive Bob Pittman said in an interview. "We've transformed, so let's now take a name that matters."
Since its 2008 launch, iHeartRadio has registered 50 million users, beating out iTunes (28.8 million users) and Spotify (25.3 million users).