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Developing Show Content - Part Two

  • By Andrew Zarian
  • Monday March 12, 2012
Filed Under:
Video Broadcasting, Audio Broadcasting

[ View Part One ] To see how well a certain broadcast will work we put every show through a trial period. Each show gets a six week probationary period to see if it works in numerous ways. Let me give you a rundown on what happens as a new show launches. The first show is always fun. It’s filled with nervous energy, gaffs, and just a lot of experimentation. The second show is absolutely amazing as the confidence level of the the contributors are much always higher usually from pure adrenaline of being on-air. Then the third show is  noticeably slower and the fourth dips so poorly in quality that I have to label most of them as horrible shows. Now why does this happen?

Historically, by episode four, you go out on air with everything you have--all of your bag of tricks on the table. You talk about so many topics and use up all your best stories so your show can seem filled with thought-provoking ideas. Unfortunately, what you just did was use two months worth of material on a single show. You must always remember that your broadcasting on your own terms. Control the pace of your content and learn to expound on ideas over a greater amount of time and you will see results. Build your content as a series of high-quality topics that can be used on numerous episodes. Basically, showing your entire hand in one episode is a sure-fire way to slowly decay the interest and uniqueness of your broadcast.

Your content, as I’ve said before, is the key to your show. Without it you are simply rambling on the internet. Take the time to develop strong content that you know your audience will want to follow and of course, what you want to talk about. If you have no interest in the subject this will reflect greatly on the conversation and suck the energy out of you as a host. We live in a powerful information based society that we need our media consumption to be as tasty as potent as powerful. If you enjoy a great meal from a great local restaurant you will return time and time again. Your content is your cuisine and it should always be prepared like a professional chef with finesse, multiple courses, and a great deal of personal craft.

I cannot stress the importance of creating an outline for your broadcast. Not only will this keep you organized during your broadcast but will result in tighter content. The outline should have key facts that you will talking about so you stay in line with the order of information and the flow of the show. Many broadcasters I work with don’t believe in creating an outline and simply want to direct their show by the natural flow by using whatever comes to them at any given movement. Not everyone excels at spontaneity  and it can be a struggle for those who are not very quick-witted individuals while on-air. Your life will be that much easier once you put pen to paper and create a basic skeleton of your show for yourself and your co-hosts to follow. This way not only will you have all your topics laid out in front of you, but it helps segue into each topic  and keep with the always important time schedule. Simply yammering about the first thing that comes to mind during a show and eating up an hour is not good broadcasting.

I generally try and write about eight bullet points of topics that I would like to get to. I don’t always get to them all but it is always better to be overly prepared then scrambling for material to fill your on air time. But truly, working on the quality of your show should be your sole concern. The audience will come in time and I’ll focus more time about finding your targeted audience to boost your numbers. But for now, build your content like a muscle.

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Andrew Zarian is Founder and President of the highly successful GFQ (Guys from Queens) Network media empire . Stepping Out Magazine dubbed Andrew “The King of New Media” as he currently hosts over seven internet broadcasts and is currently reshaping how we perceive and view internet broadcasting.


  • YL posted 03/12/2012 at 08:20pm UTC

    Great Article. Very informative.

  • Nee Nee

    Nee Nee posted 03/12/2012 at 09:02pm UTC

    I have been looking to start a podcast. This was a huge Help. How can I get in contact with Andrew for more info

  • Tom Sinclair posted 04/22/2012 at 06:27am UTC

    Andrew - love to hear more from you on this subject!

  • Richard Cleveland posted 05/23/2012 at 05:21pm UTC

    Andrew I think you nailed this topic.  The information is invaluable for any one wanting top start a show.  Thanks for the insight.

  • Jim Meeker posted 06/18/2012 at 07:35pm UTC

    If you get a chance, Andrew, I’d love to have you give one of my episodes a listen and offer up any suggestions that you might have. (That, of course, goes for any IAIB Member- I am always looking to improve)

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