Skype to start displaying ads during calls
After many months of speculation Skype has announced that they will be introducing "Conversations Ads" during skype to skype calls. Skype went into further detail on their offical blog this morning :
We're excited to introduce Conversations Ads as an opportunity for marketers to reach our hundreds of millions of connected users in a place where they can have meaningful conversations about brands in a highly engaging environment. Skype is already at the center of meaningful conversations, where families, friends, and colleagues spend time together.
While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences. So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we believe this will help make Skype a more engaging and useful place to have your conversations each and every day.
Here are more details about Conversation Ads:
Conversation ads are available for marketers to purchase in 55 markets where Skype is available. Users without Skype credit or subscriptions will see the ads during 1:1 Skype-to-Skype audio calls in Skype for Windows.
Skype call quality will remain the same. Ads will be silent, non-expanding and run after we've completed our regular detailed quality checks on your connection.
The Skype experience is our top priority, which is why we we've taken our time testing what kind of advertising works best in the Skype environment, including Conversation Ads. As we roll out this and additional commercial experiences in the future, we will continue to test, learn and make any necessary adjustments along the way.
Source : Skype Blog
